Web3+ Metaverse Wave To Disrupt SaaS: Emerging Trends and Predictions February 2022

3 min read

SaaS companies need to get blockchain-ready as the Metaverse race is on. The Metaverse is being built around activities you’ll delight in with your colleagues or good friends, and an entire host of entrepreneurs are currently seizing opportunities to put their business front and center in this brand-new digital ecosystem.

The Metaverse will not fundamentally replace the internet as we know it, but instead build upon and iteratively transform it. Aside from revolutionizing the infrastructure layer of the digital world, it will also impact the physical one, and the platforms and services on top of them, how they work, and what they sell. 

“The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.”

Matthew Ball, Co-Founder of Ball Metaverse Research Partners

The rate of change within the Metaverse is speeding up with each passing week, and it is most likely becoming an increasing larger part of our lives from here on out. It will not only offer unprecedented interoperability but also “content” and “experiences” created and operated by an incredible range of contributors (from individuals to big organizations).

Web3 innovations are replacing middlemen with middleware protocols

Thanks to the DeFi revolution, it’s no longer companies extracting value from users, rather it’s developers extracting value from protocols.

Cryptocurrencies and the wider blockchain ecosystem are helping change the status quo of how we conduct our day-to-day lives. With these emerging technologies, Web3 is being ushered in as a permissionless and open innovation using middleware blockchain protocols. By doing so, they’re replacing middlemen software-as-a-service (SaaS) companies by capturing value at a greater level.

Middleware protocols are by no means new. After all, Web2 is supported by middleware applications, the main one being HTTP. Middleware is what enables users to interact with each other and with applications in a computing environment. And with Web3, there are a variety of protocols in the middle layer stack of this new internet to support applications. More vitally, though, are they really important?

Creating value with middleware protocols

With the arrival of blockchain technology, how we go about our daily activities is changing. Whether it’s through financial transactions, purchasing art, buying property or donating to a charity, the blockchain enables this by providing a secure and trusted peer-to-peer (P2P) network between users. Now, it’s no longer the case of companies extracting value from users, but developers extracting value from protocols.

But, how does this work? On a middleware protocol, developers can stake the native token once for the equivalent network bandwidth for the lifetime of that stake. The longer applications are staked and using the network, the closer the cost approaches zero. After several months, the service is basically free, and with staking-based tokenomics, there are no monthly costs such as with SaaS fees.

Developers can always unstake their initial investment and sell the middleware protocol’s native tokens they have purchased on a secondary market or to another developer. They can also stake the software-as-a-service node to earn more of the protocol’s token for servicing application requests.

Other middleware providers include Arweave, a global hard drive that allows users to store data permanently. Arweave users pay .54 AR once for one GB of permanent storage, and while it delivers near-zero marginal costs, the initial costs aren’t recoverable. Graph, a pay per query model for indexed blockchain data on-demand, is done through micropayments and can be costly for developers depending on the scale and frequency of queries.

A synergistic relationship

Each application-specific middleware protocol provides a unique service at a different layer of the stack. For instance, the RPC layer is with the Pocket Network, the indexing layer is with Graph, Akash has the cloud layer, the video transcoding layer is with Livepeer and Arweave, Filecoin and Storj have the storage layer. Because they are at different parts of the decentralized Web3 developer stack, the protocols are complimentary. For instance, the following ETHOnline 2020/2021 hackathon projects used both Pocket and the Graph: ERCgraph, Proxy Poster, LiFinance Bridge Aggregator Analytics and Balancer Chat. And, because they are at different parts of the decentralized Web3 developer ops stack, the protocols are synergistic.

This is noted by the fact that the Graph’s subgraph indexers need to ping a base-layer Ethereum archive node, which can be costly to run and maintain. To save money, indexers can leverage a middleware protocol’s RPC endpoints, giving users maximum uptime and no single points of failure. With Livepeer’s orchestrators, they need to ping a base-layer Ethereum full node, which also brings monthly costs to run and maintain. Similar to indexers, orchestrators can leverage a middleware protocol’s RPC endpoints to save money. This, in turn, develops a two-sided marketplace between consumers and provisioners.

With this synergistic relationship, better service attracts applications, more app usage generates more node revenue and more node revenue attracts more nodes which boosts redundancy, and so the economic flywheel continues.

Disrupting SaaS

The Web3 Index tracks demand-side fees (DSF) of service protocols across various layers of the decentralized developer stack. For instance, Pocket generates $3.9 million of DSF in 30 days because of a novel deflationary payment model. This means that developers pay through dilution and nodes earn through inflation.

Graph produces $6,460, Livepeer $50,396, Arweave $171,406, Helium $7,591 and Akash $4,623. This novel economic approach has the potential to disrupt SaaS in a major way while maintaining “perpetual fair launch” mechanisms that individuals in crypto seek when contributing to a growing community.

It also means no monthly rent to middlemen allowing developers to reap the rewards of their efforts.

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